Strive Women, a four-year program (2023-2027) led by CARE and supported by the Mastercard Center for Inclusive Growth, strengthens the financial health of women-led small businesses in Pakistan. Women-led small businesses are critical contributors to economies, communities, and households. The opportunity is transformational because micro, small and medium enterprises account for 90% of businesses, up to 70% of employment, and 50% of GDP worldwide (UN, 2023)
