Over time, the adoption of digital technology has become the driver of gender equality and an enabler for promoting women-led businesses. The success or failure of entrepreneurs has become
increasingly linked with their ability to effectively utilize technology to produce, market, sell, and innovate. However, the relentless underlying gender inequality means that women are left behind,
not only in the landscape of business but also in the narrower field of technology adaptation. The problems in the adoption of technology by women entrepreneurs arise due to the unique
challenges they face regarding knowledge, access, and usage of said technology. Considering this, the Trade and Development Authority Pakistan (TDAP) conducted a women entrepreneur training
program all over Pakistan in three phases from 2023 to 2025. This policy brief examines the impact of training on the digital enablement of women entrepreneurs.
